Omnichannel reinvention at a specialty retailer

Client

North-American specialty retailer

The challenge

Digital share had stalled at 18% while store traffic declined for six quarters running.

Our approach

1. Customer segmentation and journey rebuild
2. Store fleet rationalization and format redesign
3. Dynamic pricing pilot in 80 stores
4. Marketing mix modeling and channel reallocation

The outcome

Comparable sales returned to growth within two quarters; digital share grew to 27%.